This project represents my first full branding experience, centered on creating a complete corporate visual identity for Bamboleo, a local gym based in Elche.

The goal was not only to redesign the logo but to build a coherent and strategic identity system capable of defining the brand’s personality, values, and visual language.

The core of the project was a comprehensive 60-page Corporate Identity Manual, detailing every essential aspect of the brand: logo construction and usage, typographic system, color palette, visual tone, stationery applications, and guidelines for both print and digital publications.