This project presents a complete redesign of the corporate identity for ADR Camp d’Elx, a rural development association dedicated to supporting social, cultural, and economic initiatives within the territory.

Created as my final project for the Higher National Diploma in Graphic Design, the redesign explores how visual identity can reflect the organization’s deep connection to the land.

The new brand system draws inspiration from the agricultural landscape, heritage, and values that define the area. The project includes a renewed logo, updated color and typographic standards, and a cohesive set of communication materials.